GS Home: Korea’s Leading TV Home Shopping Channel

Chan Lee and Albert Yong presented their in-depth investment thesis on GS Home (Korea: 028150) at Asian Investing Summit 2015.

GS Home is Korea’s leading TV home shopping channel. It possesses a strong brand and maintains superior bargaining power over merchants. GS Home can benefit from growth opportunities in mobile and international and holds excess cash equivalent to 60% of its market cap. The home shopping business requires little incremental investments to grow. The company can deliver tremendous potential returns with capital allocation improvements; in 2014, the company increased dividend by 120% from 2013. GS Home fell into undervalued territory in 2014 after the stock price dropped steeply due to a series of bad news. It offers a high margin of safety as it boasts a strong balance sheet with no debt. The market cap is extremely cheap compared to its intrinsic value.

About the instructors:

Chan H. Lee is the co-founder and a Managing Partner of Petra Capital Management. Since inception in fall 2009, its Petra Korean Value Equity Strategy has returned 23.7% annualized, net of all fees to investors. Chan is constantly on the lookout for mispricing opportunities and special situations where investors can profit handsomely from a subsequent change of valuation. Chan believes that Korea offers numerous investment opportunities for activist investors. Prior to co-founding Petra, he worked as an investment banker and corporate attorney for more than 10 years in Korea. Chan’s career has focused on the analysis and execution of mergers, acquisitions, joint ventures, restructurings and debt and equity financings across a broad range of industries. Chan received his JD from the UCLA School of Law and his BS in Business Administration from the University of California at Berkeley where he was a member of Beta Gamma Sigma.

Albert H. Yong is a Managing Partner and the CIO of Petra Capital Management, an investment advisory and portfolio management firm based in Seoul, Korea which focuses on undervalued Korean public companies whose market prices are significantly discounted to intrinsic value. Albert believes that the Korean stock market offers exceptional value investing opportunities because many Korean companies are still cheaply valued compared to their earning power and balance sheet. Albert utilizes a disciplined and patient deep value investing approach to seek superior risk-adjusted returns with limited volatility and bases his investment decisions on detailed, research-based analysis and thorough due diligence. Prior to co-founding Petra, Albert was a Managing Director and the CIO of Pinnacle Investments and a Vice President of Pan Asia Capital where he was in charge of managing the Korean equity portfolio. Albert received his MBA from the UCLA Anderson School of Management and his BS in Electrical Engineering from Seoul National University.

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