Mark Ryski discussed his book, Conversion: The Last Great Retail Metric, at MOI Global’s Meet-the-Author Summer Forum 2019. Mark is the founder and CEO of HeadCount Corporation.

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About the book:

“Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections . . . in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!”
– Len Schlesinger President, Babson College, former Vice Chairman and COO, Limited Brands

“A retail brand is built from the cumulative effects of its shoppers’ experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers’ experiences into future buyers.”
– Pat Conroy Vice Chairman, Deloitte LLP; Consumer Products Practice Leader

“Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth.”
– Thomas H. Davenport President’s Distinguished Professor, Babson College & Author of Competing on Analytics and Analytics at Work

About the author:

Mark Ryski is the founder and CEO of HeadCount Corporation, a data analytics firm specializing in retail store traffic and shopper conversion analytics.

He is a two-time author, including When Retail Customers Count, the first book ever dedicated to the topic, which he followed up with Conversion: The Last Great Retail Metric, a book widely regarded as the definitive industry reference guide on the subject. He is currently working on a third book.

Widely regarded as a thought-leader in the field of store traffic and shopper conversion analytics, he and his team are developing new and innovative techniques for extracting powerful insights to help brick-and-mortar retailers deliver better in-store experiences and business results.

Mark is a featured BrainTrust commentator on RetailWire.com and his commentary has been published in numerous publications including, The Wall Street Journal, Forbes, The Financial Post, Chain Store Age, and other retail industry publications.