Premier Marketing (PM TB) is the flagship vehicle of the Premier Group. PM is the dominant leader in the fish snack product segment under the brand ‘Taro’ with >73% market share, far ahead of rivals Fisho (8.2%) and Bento (9.5%). PM has 3 wholly-owned subsidiaries: PM Food (PMF), Premier Canning Industry (PCI), and Premier Frozen Products (PFP), all of which manufactured food distributed through PM. PMF makes Taro; PCI manufactures tuna products (for human consumption and pets) for exports mainly to Japanese market and King’s Kitchen sauces; PFP is an OEM of frozen products and provides rental space of cold storage facilities. PM distributes 5 product categories: (1) Snacks eg the Japanese snack brand Calbee prawn crackers, crispy green pea and potato sticks; (2) Confectionery, (3) F&B, (4) Medicine, pastille, nutrition food, (5) Personal care and household products. 75% of PM’s sales are domestic while the rest are exported, mainly to Japan (20% of sales). PM is listed in the SET (Stock Exchange of Thailand) in May 2008 and Premier Group is the majority owner with a 49.8% stake.

What Makes It a Wide-Moat Business?

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