Premier Marketing (PM TB) is the flagship vehicle of the Premier Group. PM is the dominant leader in the fish snack product segment under the brand ‘Taro’ with >73% market share, far ahead of rivals Fisho (8.2%) and Bento (9.5%). PM has 3 wholly-owned subsidiaries: PM Food (PMF), Premier Canning Industry (PCI), and Premier Frozen Products (PFP), all of which manufactured food distributed through PM. PMF makes Taro; PCI manufactures tuna products (for human consumption and pets) for exports mainly to Japanese market and King’s Kitchen sauces; PFP is an OEM of frozen products and provides rental space of cold storage facilities. PM distributes 5 product categories: (1) Snacks eg the Japanese snack brand Calbee prawn crackers, crispy green pea and potato sticks; (2) Confectionery, (3) F&B, (4) Medicine, pastille, nutrition food, (5) Personal care and household products. 75% of PM’s sales are domestic while the rest are exported, mainly to Japan (20% of sales). PM is listed in the SET (Stock Exchange of Thailand) in May 2008 and Premier Group is the majority owner with a 49.8% stake.
What Makes It a Wide-Moat Business?
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About The Author: Koon Boon Kee
Koon Boon is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets.
Starting his career at a boutique hedge fund in Singapore and later, at Korea’s largest mutual fund company, Koon Boon started to make headway into the investment arena. In his early successes, Koon Boon was part of the core investment decision committee which achieved 700% in returns (net of fees), in its flagship Asian fund.
A prolific writer and thought leader, Koon Boon has contributed hundreds of articles to Bamboo Innovator and BeyondProxy, an acclaimed series of subscription-based, research-intensive publications for serious investors; and is Managing Editor of the Moat Report Asia, a research service focused exclusively on highlighting undervalued wide-moat businesses in Asia. He had also presented in top banking and finance conferences in Sydney, Cape Town, HK and Beijing, as well as in the Emerging Value Summit and Wide Moat Investing Summit. His work has been featured in local and international media such as, TEDxWallStreet, Investopia, BeyondProxy, Greatinvestors.tv, Jakarta Post, Straits Times Singapore, TODAY Singapore, Business Times Singapore, as well as a publication in the BoğaziçiJournal.
With the wide occurrences of financial fraud committed by listed firms in China during 2015, Koon Boon went to further his studies, from which he saw a gap in the curriculum for accounting fraud. He went on to pioneer the first-of-its-kind course on Accounting Fraud in Asia, which is now an official course in the SMU curriculum.
Today Koon Boon is the Chief Investment Officer at 8I Holdings Limited, where he is responsible for the sustainable growth and outperformance of listed Asian equities investments in the Hidden Champions Fund.
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