William Duggan on His Book, The Seventh Sense

William Duggan discussed his book, The Seventh Sense: How Flashes of Insight Change Your Life, at MOI Global’s Meet-the-Author Summer Forum 2019. Bill is a Senior Lecturer at Columbia Business School.

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About the book:

Flashes of insight—the “Eureka!” moments that produce new and useful ideas in a single thought—are behind some of the world’s most creative and practical innovations. This book shows how to cultivate more and better flashes of insight by harnessing the science and practice of the “seventh sense.”

Drawing from psychology, neuroscience, Asian philosophy, and military strategy, William Duggan illustrates the power of the seventh sense to help readers aspire to and achieve more in their personal and professional lives. His examples include Gandhi, Joan of Arc, Starbucks founder Howard Shultz, and executives and students he has taught in his classes. His book presents specific steps in the form of three practical tools to help prepare the mind, see and seize opportunity, and follow through on one’s resolution. Based on Duggan’s perennially popular Columbia Business School course, this book teaches the mental skills and discipline that power the seventh sense.

About the author:

William Duggan is a leading expert on creativity and innovation.

He has published three recent books on this subject: Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2017). In 2007 the journal Strategy+Business named Strategic Intuition “Best Strategy Book of the Year.” William is the author of three previous books as well, and has twenty years of experience as a strategy advisor and consultant.

He has BA, MA and PhD degrees from Columbia University. William teaches creativity and innovation in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. He has given talks and workshops on creativity and innovation to thousands of executives from companies in countries around the world.