Cheryl Einhorn on Her Book, Investing in Financial Research

Cheryl Einhorn discussed her book, Investing in Financial Research: A Decision-Making System for Better Results, at MOI Global’s Meet-the-Author Summer Forum 2019. Cheryl is Founder of CSE Consulting.

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About the book:

Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky—even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there’s been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision.

Investing In Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn’s AREA Method—a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement—and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life.

About the author:

Cheryl is the creator of the AREA Method, a decision making system to solve complex problems. Cheryl is the founder of coaching and consulting firm CSE Partners and education technology company Decisive. She is the author of the award-winning book ProblemSolved, a Powerful System for Making Complex Decisions with Confidence & Conviction on personal and professional decision-making and the newly released Investing In Financial Research, A Decision-Making System for Better Results, about financial and investment decisions, which has been a number one new release on Amazon.

Cheryl teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics. Her AREA Method is currently being used successfully across broad domains ranging from low-income high schools, to multi-national companies, to government agencies.

Cheryl recently gave a TED talk on AREA entitled, When Your Inner Voice Lies To You.