Fund Manager James Emanuel Discusses His Book, Fabric of Success

We had the pleasure of speaking with James Emanuel, author of Fabric Of Success: The Golden Threads Running Through The Tapestry Of Every Great Business.

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About the book:

Most businesses are mediocre at best, but a small percentage stand out as exceptional. One thing distinguishes one type from the other – the management. In 1997, Apple was on the brink of collapse with less than 90 days of cash flow remaining, yet today it stands as one of the greatest businesses on the planet. The pivot occurred when Steve Jobs took over from John Sculley. The same company, with different management, produced dramatically different outcomes. Similarly, while most airlines struggle with profitability and often succumb to bankruptcy, Southwest Airlines achieved 40 years of uninterrupted profitability, making it best in class by a country mile. Its secret was Herb Kelleher, its brilliant and unconventional CEO. This pattern repeats in every industry from freight, textile mills and car rentals, to tire-fitting, technology and fashion. This book unravels the golden threads that run through all of these wonderful businesses.

About the author:

James Emanuel lives and works in London, England. He is happily married and has three children. He qualified in English law having achieved a Bachelor of Laws degree with Honours (and several academic prizes along the way). He subsequently secured a post graduate Legal Practice Certificate from the Law Society of England and Wales. However, having enjoyed the academic side of law, practicing law was not what excited him. Sharing a family aptitude for mathematics and economics — his father, being a retired stockbroker and his brother an actuary — he was drawn into the world of finance, particularly investing in businesses. As an investor in some of the world’s leading businesses, he has engaged with corporate leaders and learned what success looks like. He constantly introduces constructive challenges to inform corporate decision making and has improved the fortunes of the companies in which he has a financial interest. He has also served as a special advisor to the U.K. Government in matters relating to business policy.

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