Kajaria Ceramics (KJC) (NSE: KajariaCer) is the #1 ceramic tiles company in India with a 20% market share in the organized segment of the tiles industry. Established by Ashok Kajaria in 1988, the company has grown from 1 million square meters (MSM) to 51.4 MSM presently and has plans to increase to 100 MSM by Mar FY2018. The company has been able to successfully create a ‘pull’ for its products and currently enjoys the highest brand equity in the industry in quality, innovation, availability. Kajaria is backed by sound management credibility, comprehensive product range, superior design capability, high brand recall, loyal and widespread dealer network, strong marketing capabilities, business policies, giving it a distinct competitive edge over its peers. It has been conferred the ‘Superbrand’ status for consecutive years since 2004, giving Kajaria a price premium and pricing power advantage. The Kajaria family owns 52.1% of the company which is their flagship business vehicle.
What Makes It a Wide-Moat Business?
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About The Author: Koon Boon Kee
Koon Boon is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets.
Starting his career at a boutique hedge fund in Singapore and later, at Korea’s largest mutual fund company, Koon Boon started to make headway into the investment arena. In his early successes, Koon Boon was part of the core investment decision committee which achieved 700% in returns (net of fees), in its flagship Asian fund.
A prolific writer and thought leader, Koon Boon has contributed hundreds of articles to Bamboo Innovator and BeyondProxy, an acclaimed series of subscription-based, research-intensive publications for serious investors; and is Managing Editor of the Moat Report Asia, a research service focused exclusively on highlighting undervalued wide-moat businesses in Asia. He had also presented in top banking and finance conferences in Sydney, Cape Town, HK and Beijing, as well as in the Emerging Value Summit and Wide Moat Investing Summit. His work has been featured in local and international media such as, TEDxWallStreet, Investopia, BeyondProxy, Greatinvestors.tv, Jakarta Post, Straits Times Singapore, TODAY Singapore, Business Times Singapore, as well as a publication in the BoğaziçiJournal.
With the wide occurrences of financial fraud committed by listed firms in China during 2015, Koon Boon went to further his studies, from which he saw a gap in the curriculum for accounting fraud. He went on to pioneer the first-of-its-kind course on Accounting Fraud in Asia, which is now an official course in the SMU curriculum.
Today Koon Boon is the Chief Investment Officer at 8I Holdings Limited, where he is responsible for the sustainable growth and outperformance of listed Asian equities investments in the Hidden Champions Fund.
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