Dave Sather on Building an Enduring Financial Advisory Firm

We had the pleasure of speaking with Dave Sather, founder and CEO of Sather Financial Group, based in Victoria, Texas. Sather Financial is a “fee-only” financial planning and investment management firm responsible for overseeing more than $2 billion in client assets.

In this conversation, Dave shares key insights into building a successful financial advisory firm, navigating client relationships, and cultivating long-term value investing principles. Celebrating over 26 years at the helm of Sather Financial Group, Dave brings a wealth of practical experience and thoughtful perspectives to investors seeking to deepen their understanding of how to establish and sustain an advisory business grounded in trust and long-term growth.

Dave’s journey began in the modest setting of Victoria, Texas, shaped by a desire to balance personal and professional life, a decision spurred by family commitments. His candid reflections on the early challenges of cold-calling and the realization that traditional brokerage models didn’t align with his value-investing principles offer powerful lessons for aspiring financial advisors. Dave emphasizes the importance of authenticity and maintaining a clear moral compass in serving clients, often noting that great advisory relationships are built not just on financial acumen, but on understanding and addressing the comprehensive needs of wealthy individuals, from tax and estate planning to retirement and risk management.

Central to Dave’s approach is transparent, direct communication. He describes the meticulous attention he and his team give to client relationships, advocating for managing separate accounts rather than pooled funds to ensure transparency and foster lasting trust. His commitment extends beyond financial strategy, touching on behavioral finance — highlighting the need to help clients navigate not only market volatility but also their emotional responses to financial decisions.

Moreover, Dave shares valuable insights into his firm’s internal practices, such as profit-sharing and peer evaluations, which cultivate a cohesive, motivated team environment. He also outlines his thoughtful approach to succession planning, underscoring the importance of giving talented team members ownership stakes to ensure continuity and shared success.

Finally, the interview touches on Dave’s passion project, Bulldog Investment Company at Texas Lutheran University, highlighting his commitment to mentorship and education. This successful program underscores his broader philosophy and his dedication to nurturing the next generation of investors.

The interview was conducted by Tyler Howell of MOI Global.

Topics and themes:

• Early Career and Founding Sather Financial
• Client Relationships and Communication
• Behavioral Finance and Client Education
• Building a Cohesive Team and Firm Culture
• Succession Planning and Ownership Transfer
• Insights into Practical Value Investing
• The Bulldog Investment Company Story

Members, log in below to access the restricted content.

Not a member?

Thank you for your interest.  Please note that MOI Global is closed to new members at this time. If you would like to join the waiting list, complete the following form:

First name:

Last name:

Email address:

City / state / country:

Company:

How did you hear about MOI Global? Select Member referral Staff This website Media / Internet Other

If referral, please provide member's name:

Which of the following applies most closely to you? Select Investment Firm - Head Investment Firm - Analyst or PM Institutional Allocator - Firm C-Level Executive Institutional Allocator - Firm Employee Family Office - Head or Co-Owner Family Office - Employee Non-Investment Firm - C-Level Executive Non-Investment Firm - Employee Other

How do you hope to add value to the community?

Leave this field empty if you're human:

About the interviewee:

Dave Sather is a CFP and the CEO of Sather Financial Group, a $2 billion firm managing individual accounts  headquartered in Texas. Dave has degrees in business from Texas Lutheran University and Texas A&M University. Dave serves on the Board of Regents at Texas Lutheran University, chairing the Investment Committee. He developed and teaches the Bulldog Investment Company internship at Texas Lutheran University (www.BulldogInvestmentCo.com). This student managed investment fund has compounded at 15.4% per year over the last 15 years outperforming the S&P 500 by 264 percentage points. Recently, the program was recognized as the top student led business program by the Accreditation Council for Business Schools and Programs, which oversees more than 1,200 programs internationally. Dave also created and runs the Big Dog Endowment program (www.BigDogEndowment.com) , also at TLU, which teaches analytical and business skills for non-profit and philanthropic endeavors.

The content of this website is not an offer to sell or the solicitation of an offer to buy any security. The content is distributed for informational purposes only and should not be construed as investment advice or a recommendation to sell or buy any security or other investment, or undertake any investment strategy. There are no warranties, expressed or implied, as to the accuracy, completeness, or results obtained from any information set forth on this website. BeyondProxy’s officers, directors, employees, and/or contributing authors may have positions in and may, from time to time, make purchases or sales of the securities or other investments discussed or evaluated herein.