Fred Reichheld on His Book, Winning on Purpose

Fred Reichheld discussed his book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, at MOI Global’s Meet-the-Author Forum 2022. Fred is the creator of the Net Promoter System of management.

This event brings together members and a select group of book authors in the pursuit of worldly wisdom. We are delighted to have an opportunity to inspire your reading.

Research director Alex Gilchrist hosts MOI Global’s Meet-the-Author Forum 2022.

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About the author:

Frederick F. Reichheld is a New York Times best-selling author, speaker and business strategist best known for his research and writing on the loyalty business model and loyalty marketing. He is the creator of the Net Promoter System of management (NPS).

Fred is a Fellow of the management consultancy Bain & Company, where he has worked since 1977. In 2003, Consulting Magazine named him one of the world’s top 25 consultants. According to The New York Times, he “put loyalty economics on the map.” The Economist magazine called him “the high priest of the loyalty cult” in 2001.