“Brand value: Monetary premium that results from having customers who are committed to a particular brand and who are willing to pay extra for it; also, the financial value attributed to the brand, apart from other tangible assets.” – Oskoui+Oskoui

“What’s a brand? A singular idea or concept that you own inside the mind of the prospect.” –Al Ries

“The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand.” –Kerry Light

“Your premium brand had better be delivering something special, or it’s not going to get the business.” –Warren Buffett

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” –David Ogilvy

“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” –Edwin Artzt

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” –Michael Eisner

“We view the experience of a Krispy Kreme store (where customers watch their donuts being baked behind glass) as the defining element of the brand.” –Scott Livengood

“Brands are the express checkout for people living their lives at an ever-increasing speed.” –Brandweek

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