Peter Gustafson on Long-Term Co-Ownership of Great Businesses

Fellow member Peter Gustafson of Denmark-based Prospect Family Office has kindly agreed to share his talk on implementing Warren Buffett’s investment principles with the MOI Global community. Peter gave the talk at Bob Miles’ Value Investor Conference in Omaha in 2022.

The presentation answers the following key questions:

• What is a possible “end goal” of a private investor?
• What are the characteristics of great businesses?
• How do we know those businesses will give us the results we need?
• Where do we find such companies?
• When should we actually invest in those companies?
• How long should we hold on to those investments?
• When is the right time to sell?
• What is the most important success factor of all?

Throughout the talk, Peter addresses the most common mistakes investors make at each stage of the investment process.

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Peter Gustafson is the founder of PROSPECT Family Office. Since 2008 he has been a full-time investor and co-owner of a small number of businesses. The track record for his family office set-up has been an average return of about 18% annually after all costs and taxes. Prior to his investment career, Peter spent sixteen years as an entrepreneur and business owner. To prepare for working as a full-time investor Peter spent two years studying Warren Buffett and then implemented Buffett’s investment principles and values in his own investment activities and portfolio. Earlier in his carrier Peter held the position as business editor at Berlingske, one of Denmark´s leading newspapers. Peter holds a master degree in finance and capital markets from Copenhagen Business School and also studied under Professor Bruce Greenwald at Columbia Business School. Peter lives in both Denmark and Singapore.

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