Kajaria Ceramics (KJC) (NSE: KajariaCer) is the #1 ceramic tiles company in India with a 20% market share in the organized segment of the tiles industry. Established by Ashok Kajaria in 1988, the company has grown from 1 million square meters (MSM) to 51.4 MSM presently and has plans to increase to 100 MSM by Mar FY2018. The company has been able to successfully create a ‘pull’ for its products and currently enjoys the highest brand equity in the industry in quality, innovation, availability. Kajaria is backed by sound management credibility, comprehensive product range, superior design capability, high brand recall, loyal and widespread dealer network, strong marketing capabilities, business policies, giving it a distinct competitive edge over its peers. It has been conferred the ‘Superbrand’ status for consecutive years since 2004, giving Kajaria a price premium and pricing power advantage. The Kajaria family owns 52.1% of the company which is their flagship business vehicle.
What Makes It a Wide-Moat Business?
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