Mark Hammonds, based in London, a member of MOI Global and returning participant in The Zurich Project, is a value investor with an abiding interest in deep value and special situations.
Mark has put together some notes on his Zurich Project book recommendation, The Lean Startup, by Eric Ries. A few highlights:
“The function of entrepreneurship is to learn what customers want.”
“Learn by running experiments to see how customers behave.”
“Knowledge gained will suggest new experiments to run.”
“Don’t just take what customers say they want at face value – customers may not know what they want or be able to imagine the solution.”
“Anything not providing benefit to the customer is waste. Systematically eliminate it.”
Read Mark’s full notes.
Watch Eric Ries discuss The Lean Startup at Google:
About The Zurich Project Book Club
The Book Club was conceived as a way to foster informal discussion of impactful books during the Zurich Project workshop.
With the input of Zurich Project members, we occasionally select books that, in one way or another, advance the mission of “building a great investment firm”. They may address topics such as scaling a business, hiring great people, building a brand, creating an in-bound marketing strategy, reaching our own full potential (e.g., stoicism, meditation), etc.
We have drawn some great insights thanks to the Zurich Project Book Club. One selection has been Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds, by Carmine Gallo. This terrific suggestion originated with Thomas Karlovits who also led a discussion on key takeaways from the book at The Zurich Project 2017. The book helped Thomas shape the marketing story of Blackwall Capital. Here is Thomas introducing the book:
Another Zurich Project Book Club selection has been How to Fail at Almost Everything and Still Win Big, by Scott Adams. Special thanks to Anuj Didwania and Ahmed Husain for this terrific suggestion and to Anuj for leading a discussion of the book at The Zurich Project 2017.
Learn more about The Zurich Project.
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About The Author: MOI Global Editorial Team
The MOI Global Editorial Team, led by John Mihaljevic, CFA, includes community builders, event organizers, writers, editors, research associates, security analysts, and fanatical member support advocates. Our sole purpose is to serve the members of MOI Global as well as we possibly can in order to help them learn, invest intelligently, and build lifelong friendships with like-minded people.
Who is MOI Global? In recent years, The Manual of Ideas has expanded to become more than simply “the very best investing newsletter on the planet” (Mohnish Pabrai). We are now a thriving global community of intelligent investors, connected through great ideas, thought-provoking interviews, online conferences, live member events, and much more.
Members of MOI Global enjoy complimentary access to a growing array of resources and content related to the art of intelligent investing. Members also enjoy preferential access to selected offline events as well as exclusive access to other events hosted by MOI Global, including the Zurich Project Summit, the Latticework Conference, and Ideaweek.
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