Mark Hammonds, based in London, a member of MOI Global and returning participant in The Zurich Project, is a value investor with an abiding interest in deep value and special situations.

Mark has put together some notes on his Zurich Project book recommendation, The Lean Startup, by Eric Ries. A few highlights:

“The function of entrepreneurship is to learn what customers want.”

“Learn by running experiments to see how customers behave.”

“Knowledge gained will suggest new experiments to run.”

“Don’t just take what customers say they want at face value – customers may not know what they want or be able to imagine the solution.”

“Anything not providing benefit to the customer is waste. Systematically eliminate it.”

Read Mark’s full notes.

Watch Eric Ries discuss The Lean Startup at Google:

About The Zurich Project Book Club

The Book Club was conceived as a way to foster informal discussion of impactful books during the Zurich Project workshop.

With the input of Zurich Project members, we occasionally select books that, in one way or another, advance the mission of “building a great investment firm”. They may address topics such as scaling a business, hiring great people, building a brand, creating an in-bound marketing strategy, reaching our own full potential (e.g., stoicism, meditation), etc.

We have drawn some great insights thanks to the Zurich Project Book Club. One selection has been Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds, by Carmine Gallo. This terrific suggestion originated with Thomas Karlovits who also led a discussion on key takeaways from the book at The Zurich Project 2017. The book helped Thomas shape the marketing story of Blackwall Capital. Here is Thomas introducing the book:

Another Zurich Project Book Club selection has been How to Fail at Almost Everything and Still Win Big, by Scott Adams. Special thanks to Anuj Didwania and Ahmed Husain for this terrific suggestion and to Anuj for leading a discussion of the book at The Zurich Project 2017.

Learn more about The Zurich Project.

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